HC3 Connect Empowers Financial Institutions to Track Statement Management, Tailor Marketing Messages, and Increase Operational Efficiency.
How quickly are you able to determine the production and delivery status of your customer’s statement? What marketing efforts, if any, are available to create customized messages to individual customers and members? How are you equipping your operations and marketing teams, both essential in driving the customer experience, with the tools they need to collaborate seamlessly on statement production and customer communications? If you don’t have precise positive answers to these questions, then you need to learn more
about HC3 Connect, the digital statement platform from HC3. Here’s a quick look at how banks and credit unions function both before and after using HC3 Connect.
Gain Visibility
Before: Banks and credit unions generate statements in-house or contract with a vendor. Producing statements in-house enables control over the process, but at a considerable expense in terms of equipment, systems, space. and personnel. Hiring an outside vendor to generate statements removes the workflow, but this option can leave the financial institution in the dark with respect to visibility of the production process. In both cases, once statements are handed over to the postal service, oversight is lost.
After: With HC3 Connect, you are free of the burden of statement production, but you gain full visibility into the process. You can view the entire workflow inside HC3 Connect. Documents can be reviewed and approved as needed before printing and mailing. Time-stamps show you when the statement was printed, inserted into an envelope, accepted by the postal service, and delivered to the customer. You get the best of both worlds—transparency into the process and freedom from the burden of managing that process.
Pinpoint Messages
Before: The marketing messages from financial institutions are generic and conducted through mass marketing campaigns that deliver only broad, generalized promotions. The ability to deliver targeted marketing messages within statements is limited, with no
streamlined method to leverage statement data for personalized customer outreach.
After: HC3 Connect’s Smart Campaign Manager gives you the ability to tailor your marketing messages based on customer behaviors, preferences, and financial needs. You can reach customers with personalized messages that correspond to the information inside the statement. Statements now have more value, because you’re
giving customers insights that help them make progress on their financial journey.
Boost Efficiency
Before: When a customer or member inquires about the status of a statement, often the best answer available is, “It’s in the mail,” and the task of getting that fact confirmed with operations may not be simple and quick. Finding answers can take some work, given that at financial institutions there has traditionally been little coordination
between the team focused on minimizing customer inquiries by getting statements out the door quickly and the team focused on customer service.
After: Teams utilizing HC3 Connect can shift from time-consuming manual trouble-shooting to almost instantaneous digital search queries. The HC3 Connect dashboard puts a wide spectrum of relevant data at your fingertips, and this promotes elevated
expertise in both operations and marketing. You also gain momentum with digital conversion initiatives. If you have archival storage, you can use HC3 Connect to drive customers and members to a digital solution when they ask about a statement.
Get Connected with HC3
Bank statements hold potential that many financial institutions fail to leverage. The technology available today from HC3 gives you complete visibility into document production and statement
delivery plus exciting opportunities for reaching your customers and members with individualized marketing messages. The bonus is that HC3 Connect also empowers operations to get more answers, and get to answers faster. The benefits are clear. What are you waiting for?
Author: Collier Clark, Business Account Representative
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