MAX began their search for a new member communications management vendor when they realized future goals and project objectives were limited or unattainable with their current solution. Lisa Walker, VP of Technology at MAX stated “Technology is constant–constantly changing that is. Remaining positioned for an ever-changing business model sometimes requires relationships with strategic business partners to deliver specialized products and services while ensuring that any external relationship does not limit us; that it is adaptable, configurable, and flexible. That’s exactly what we have found in selecting High Cotton as our new business partner.”
High Cotton uses an omni-channel core platform, which allows for responsive communications and functionality via the web, mobile devices, phone, IVR, etc. High Cotton is also a “white paper” facility, in that they produce on-demand documents per client requirements, with the capability for fully dynamic design and content from generic stock paper. Each document they produce can be uniquely tailored to provide a targeted customer communication. Custom messaging can be seamlessly presented anywhere on a document, including text, QR Codes and/or images. This direct, end-user communication is designed and deployed to increase knowledge and adoption of additional services within Max’s current customer base.
About MAX
Max Credit Union was founded in 1955. MAX is a state-chartered, community-based financial institution chartered to serve customers in 22 Alabama and Georgia counties. With $1 billion in assets, and serving customers in all 50 states, MAX is 100,000 plus members strong. Over the last six decades, MAX has grown into a full-service financial institution, offering high-quality, and affordable financial services to their customers.
About High Cotton
For over 55 years, High Cotton has delivered client communication solutions. We use the latest technologies to provide our customers peace of mind that their documents, both electronic and paper, are secure, accurate and delivered on time. For more information about High Cotton, please visit us online at www.highcottonusa.com.
Contacts
Melissa Stewart
(334) 215-4644
Sarah Johnson
(205)838-2822