In his latest ABA article, HC3’s president, Griffin McGahey, discusses how effective bank marketing is no longer best accomplished solely through discounts and promotions across the web, social media, TV and radio ads. The true marketing experience resides in the customer journey. An often-overlooked area of opportunity to invest in digital transformation is in the delivery of statements and notices. Griffin dives into the benefits of using one of the only channels remaining where bankers can leverage direct communication.